I’m making adjustments to my e-newsletter over the subsequent month or so, because of the sharp enhance in the price of sending the letter. Over these final fifteen years, I’ve been charged by the variety of subscribers – interval. I’ll now be charged by the variety of letters despatched to subscribers. As you understand, I ship quite a lot of letters!
Like most individuals, I don’t crave change. My first transfer was to attempt to keep the place I’m at (Aweber). In an try to do that, I acted instantly to decrease my “sends”. I did this by transferring the “new weblog publish” notices to a brand new utility. This method is up and operating. See “Be Notified Of New Content material” on the sidebar. There’s additionally a module on the Heads Up e-newsletter web page. Simply scroll down. I additionally aggressively trimmed my record, deleting individuals who don’t open the emails. The concept was to get the whole lot tight after which get a brand new value from Aweber.
I concurrently began wanting into new suppliers. I can positively ship the letters at a decrease value, however I’ll lose options. That’s what this publish is about. Libra wants assist making a choice!
If I stick with Aweber, I should (additional) scale back the variety of letters I ship. I can be restricted to a few per week, thereabouts. I normally ship 4 to 5 so folks would discover. If I did this, it could change my course of. The letters may be slightly longer and…. properly, it could simply sluggish the whole lot down. It might sluggish me down as I might not longer be capable of ship issues “sizzling off the press”, which is what comes pure to me. I must curb that.
I can do that if wanted. It might be like downshifting. It’s that damned cellar field!
My different selection is to maneuver the letter. I’ve hung out on the websites of three opponents. They’re roughly equal to one another. In addition they all lack the identical options, as in comparison with Aweber.
The primary change can be the look of the letter. The editors on these different companies are extra restricted. They will’t wrap textual content, for instance. Unimaginable, I do know, however I emailed every to confirm this. I really despatched them my present letter to ask, “Can I create this along with your service?” The reply was no. However two of them stated they might ask to have the options added.
I can stay with that, in fact, however the different challenge is there can be no “touchdown pages”. Aweber archives the letters right here. This enables folks (together with me) to hyperlink them and share them in methods aside from forwarding an e-mail. That is fairly essential, I believe. Or it was, which is what I’m looking for out. Do folks even hyperlink anymore?
If I do need to have a touchdown web page, I must create one individually. Decisions right here can be to publish the letters on this weblog, as pages, and supply a hyperlink within the letter. I might additionally publish them on ko-fi? There are different locations, however these two are established. I might additionally resurrect Astrodispatch.com as I nonetheless personal that area identify.
I ponder what everybody thinks. I want writing each time the hell I would like, but when folks don’t just like the frequency and would love fewer, meatier letters, that is the time to let me know. Don’t fear! You received’t damage my emotions!
What sounds finest to you?