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Time-Worth-Analysis: The US’ Cultural Hegemony – Spreading False Narratives

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Time-Worth-Analysis: The US’ Cultural Hegemony – Spreading False Narratives

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The worldwide enlargement of American tradition is a vital a part of its exterior technique. The USA has usually used cultural instruments to strengthen and keep its hegemony on the planet.

 

◆ The USA embeds American values in its merchandise comparable to motion pictures. American values and life-style are a tied product to its motion pictures and TV exhibits, publications, media content material, and packages by the government-funded non-profit cultural establishments. It thus shapes a cultural and public opinion house by which American tradition reigns and maintains cultural hegemony. In his article The Americanization of the World, John Yemma, an American scholar, uncovered the actual weapons in U.S. cultural enlargement: the Hollywood, the picture design factories on Madison Avenue and the manufacturing strains of Mattel Firm and Coca-Cola.

There are numerous autos the USA makes use of to maintain its cultural hegemony. American motion pictures are essentially the most used; they now occupy greater than 70 % of the world’s market share. The USA skilfully exploits its cultural range to enchantment to varied ethnicities. When Hollywood motion pictures descend on the world, they scream the American values tied to them.

◆ American cultural hegemony not solely exhibits itself in “direct intervention,” but additionally in “media infiltration” and as “a trumpet for the world.” U.S.-dominated Western media has a very necessary position in shaping world public opinion in favor of U.S. meddling within the inside affairs of different nations.

The U.S. authorities strictly censors all social media firms and calls for their obedience. Twitter CEO Elon Musk admitted on 27 December 2022 that every one social media platforms work with the U.S. authorities to censor content material, reported Fox Enterprise Community. Public opinion in the USA is topic to authorities intervention to limit all unfavorable remarks. Google usually makes pages disappear.

U.S. Division of Protection manipulates social media. In December 2022, The Intercept, an unbiased U.S. investigative web site, revealed that in July 2017, U.S. Central Command official Nathaniel Kahler instructed Twitter’s public coverage crew to enhance the presence of 52 Arabic-language accounts on a listing he despatched, six of which have been to be given precedence. One of many six was devoted to justifying U.S. drone assaults in Yemen, comparable to by claiming that the assaults have been exact and killed solely terrorists, not civilians. Following Kahler’s directive, Twitter put these Arabic-language accounts on a “white listing” to amplify sure messages.

◆The USA practices double requirements on the liberty of the press. It brutally suppresses and silences media of different nations by varied means. The USA and Europe bar mainstream Russian media comparable to Russia Right now and the Sputnik from their nations. Platforms comparable to Twitter, Fb and YouTube overtly prohibit official accounts of Russia. Netflix, Apple and Google have eliminated Russian channels and purposes from their companies and app shops. Unprecedented draconian censorship is imposed on Russia-related contents.

◆The USA abuses its cultural hegemony to instigate “peaceable evolution” in socialist nations. It units up information media and cultural outfits focusing on socialist nations. It pours staggering quantities of public funds into radio and TV networks to help their ideological infiltration, and these mouthpieces bombard socialist nations in dozens of languages with inflammatory propaganda day and night time.

The USA makes use of misinformation as a spear to assault different nations, and has constructed an industrial chain round it: there are teams and people making up tales, and peddling them worldwide to mislead public opinion with the help of almost limitless monetary assets.

 

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